In a crowded Town Hall meeting, organized by the Tourism Association of Molyvos, on March 27, 2013, the MBA program, Anatolia School of Business presented the Strategic Marketing Plan and Rebranding recommendations for Molyvos/Mithimna and, by extension, the island of Lesvos. The project was completed by a select team of 5 MBA students, Elke Veenendaal, Irini Tserepi, Aleks Buda, Margaux Pauwels and Giorgos Kartaltzis, as part of an advanced marketing course in the MBA program, led by the MBA Marketing professor,Mr.